As a corporate photographer, who shoots on location a fair bit, I get to see a lot of offices. I enjoy the process of using lighting and finding interesting angles and to make my subjects shine. It may not surprise you to hear, that a fair bit thought and planning goes into shoots. And high production values, along with visual interest, without failure add value to a brand. Imagery more and more has to bridge the gap of lesser personal contact and create a connection with the audience and highlight the human element of a business or profession. Corporate photography has become all together a little bit more lifestyle with more relaxed poses less guarded body language. As a corporate photographer I understand that fine balance between relaxed and personable with the gravitas and seriousness a business requires.
On that note photographing Marcus Price at the Pexa offices was the dream for a corporate photographer. Not a white wall in sight the office provided a contemporary style and colour scheme with a softer aesthetic. I was spoiled for choice and it was a matter of making use of as many locations as possible. Marcus was kind enough to sacrify a few minutes of his lunch break to fit in a few additional shots. A clear sign, that the shoot he dreaded so much, ended up being a lot more pleasant then expected. I get it, I am feeling slightly nervous too having a camera pointed at me and I aim to provide a relaxed and sympathetic atmosphere with plenty of guidance if needed and most of time being yourself is just what it takes.